Maya Murrell

Maya Murrell is a seasoned marktech leader with over 20 years of experience in brand, marketing, commercial, CRM, and digital product management across global and EMEA regions.

She excels in consumer engagement strategies, leveraging omnichannel design, agile methodologies, and brand differentiation to drive revenue, marketing, and performance outcomes.

Maya is a CRM expert with hands-on experience in Salesforce deployment and is fluent in Russian.

Her specialties include brand and marketing strategy, consumer engagement, integrated marketing planning, consumer experience, digital marketing, SEO/ASO, paid advertising, CRM, social media, data analytics, consumer insights, proposition development, global and EMEA marketing, digital transformation, and product development.

Maya pursued her education by studying Masters in Management and Marketing at Hanken School of Economics.

Currently, Maya holds the position of Head of Priority and Membership (Marketing/Product/Partnerships) at Virgin Media O2, where she contributes her expertise.

Previously, she served in leadership roles such as Interim Head of Customer Value Management at Telefonica, Head of Priority at Telefonica, and Head of CRM, Data, and Analytics at Canon Europe Ltd.

She has also worked with other renowned companies like Vodafone, Hutchison 3G, and Nokia, where she held various senior marketing and management positions.

Furthermore, Maya has experience as an Independent Digital Transformation Consultant and Company Director at MMVSENSE LIMITED, showcasing her versatile skill set.

Maya Murrell's career highlights her profound knowledge and extensive experience in driving successful marketing strategies, consumer engagement, and digital transformation across diverse industries and regions.