Lindsay Barrett

Data Driven Marketing // Media // Content Strategy & CRM // Digital Transformation // Change Management

Lindsay Barrett is a seasoned marketing professional currently serving as the Global VP of Data Driven Marketing at Mars.1 4 Here's an overview of her career and expertise:

Professional Experience

Lindsay has an extensive background in marketing, with a focus on data-driven strategies and digital transformation. Her career highlights include:

Global VP of Data Driven Marketing at Mars: She assumed this role in October 2023, after serving as the Head of Data Driven Marketing for Europe at Mars from April 2021 to October 2023.1
Previous Roles: Before joining Mars, Lindsay held positions at RB (now Reckitt), including Global Content & CX Director and Global Head of Content Strategy for Digital & CRM.1

Expertise and Achievements

Lindsay is known for her expertise in:

Data-driven marketing strategies
Digital transformation
Content strategy and CRM
Media and programmatic advertising
Audience engagement and search optimization

At Mars, she has:

Built a world-class team of over 30 experts in media, programmatic, audience, content, search, and CRM.1
Led the digital transformation of Mars' European marketing operations.1
Pioneered the use of AI in marketing processes, including content creation and approval.2 3

Leadership Approach

Lindsay is known for her pragmatic and innovative approach to marketing. She advocates for:

Focusing on a few key business-critical use cases when implementing AI, rather than a scattergun approach.3
Balancing AI capabilities with human creativity in marketing processes.3
Fostering cross-functional collaboration to drive AI adoption and resolve operational challenges.2

Education

Lindsay holds a degree in Creative Arts, Writing, Editing, and Media studies from the University of Melbourne. She also completed a Professional Publishing program at Stanford University.1

Lindsay Barrett's approach to marketing combines a deep understanding of data-driven strategies with a focus on innovation and team building, making her a notable figure in the field of modern marketing.