Matthew Roffe

Matthew Roffe is a seasoned professional with 14 years of sales experience across various domains like direct and indirect sales, online marketing, revenue management, IT, software technology, social media, traditional marketing, branding, customer experience, and copywriting.

His international business exposure has honed his skills in three main areas: strategic business development, marketing, and innovation. In strategic business development, he excels in business strategy, development, strategic partnerships, entrepreneurship, and financial modeling. Under marketing, he specializes in B2B and B2C marketing, revenue and yield management, digital marketing encompassing blogging, emailing, social media, SEM, analytics, key account management, data analysis, and market analysis. In the innovation realm, he is adept at product development, digital strategy, innovation management, understanding disruption versus disruption, and navigating the start-up ecosystem.

Currently holding the position of Chief Marketing Officer at Stay Hospitality Group, overseeing Stay Inn Hotel, Stay Jaffa Vacation Rentals, and Stay Kook Boutique Suites, Matthew has a rich professional history that includes roles as Business Development at Getty Images, Sales Manager at Nova Medical Israel Ltd, Promoter at SF Promotion focusing on online marketing, and CSSV Manager I.A.I team at Flying Cargo DHL International transportation. His blend of large company and start-up experiences enables him to integrate agile methodologies and leverage the innovative culture and curiosity of start-ups in his projects.