Matthew Kobach

Matthew Kobach is the Vice President of Marketing at Slice, a position he has held since July 2023.16 With a diverse background in marketing, digital media, and content management, Kobach has built a career that spans both leadership and teaching roles.1

Career Highlights

Education and Early Career::

• Obtained a Bachelor's Degree in Telecommunications and a Master's of Science in Mass Communication and Media Studies from Indiana University Bloomington.1
• Began his career as a PhD student and instructor at Indiana University Bloomington, teaching classes on media effects, storytelling, and social media.1

Professional Journey::

• Founded Social Research Strategies LLC and worked as a Social Media Analyst at Fizziology LLC.1
• Held positions at Intercontinental Exchange, including Manager of Digital Media and Social Media Manager.1
• Served as Digital Media and Content Manager at the New York Stock Exchange (NYSE), overseeing digital content and marketing campaigns.13
• Worked at Fast as VP of Marketing and later as Director of Content Marketing.1
• Briefly served as Chief Marketing Officer at Northbeam before joining Slice.1

Role at Slice

As VP of Marketing at Slice, Kobach focuses on:

• Differentiating Slice from other delivery platforms like Uber Eats and DoorDash.2
• Emphasizing the importance of understanding customers and products in marketing strategies.2
• Driving sales growth through metrics such as shop onboarding, orders per shop, and app downloads.2
• Fostering passion for Slice's mission among team members.2

Personal Brand and Insights

Kobach is known for:

• Building a strong personal brand on Twitter, where he shares marketing insights and career experiences.57
• Emphasizing the importance of understanding the 'why' behind marketing decisions.2
• Valuing clear and consistent messaging, especially in startup environments.3

Matthew Kobach's LinkedIn profile can be found under the username matthew-kobach-92a63178, where he shares professional updates and insights.46