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Matthew Kobach

Marketer | Investor | Advisor

Matthew Kobach is the Vice President of Marketing at Slice, a position he has held since July 2023.16 With a diverse background in marketing, digital media, and content management, Kobach has built a career that spans both leadership and teaching roles.1

Career Highlights

Education and Early Career::

  • Obtained a Bachelor's Degree in Telecommunications and a Master's of Science in Mass Communication and Media Studies from Indiana University Bloomington.1
  • Began his career as a PhD student and instructor at Indiana University Bloomington, teaching classes on media effects, storytelling, and social media.1

Professional Journey::

  • Founded Social Research Strategies LLC and worked as a Social Media Analyst at Fizziology LLC.1
  • Held positions at Intercontinental Exchange, including Manager of Digital Media and Social Media Manager.1
  • Served as Digital Media and Content Manager at the New York Stock Exchange (NYSE), overseeing digital content and marketing campaigns.13
  • Worked at Fast as VP of Marketing and later as Director of Content Marketing.1
  • Briefly served as Chief Marketing Officer at Northbeam before joining Slice.1

Role at Slice

As VP of Marketing at Slice, Kobach focuses on:

  • Differentiating Slice from other delivery platforms like Uber Eats and DoorDash.2
  • Emphasizing the importance of understanding customers and products in marketing strategies.2
  • Driving sales growth through metrics such as shop onboarding, orders per shop, and app downloads.2
  • Fostering passion for Slice's mission among team members.2

Personal Brand and Insights

Kobach is known for:

  • Building a strong personal brand on Twitter, where he shares marketing insights and career experiences.57
  • Emphasizing the importance of understanding the 'why' behind marketing decisions.2
  • Valuing clear and consistent messaging, especially in startup environments.3

Matthew Kobach's LinkedIn profile can be found under the username matthew-kobach-92a63178, where he shares professional updates and insights.46

Highlights

Yesterday · twitter

We’re so back https://t.co/S6koj2GnJo

We’re so back https://t.co/S6koj2GnJo
Oct 3 · twitter

Went with a hoodie from @tracksmith. I'll report back when my wife returns it.

Matthew Kobach - VP of Marketing at Slice, on Pizza, Passion, and ...
Sep 5 · youtube.com
Matthew Kobach -- VP of Marketing at Slice on Pizza ... - YouTube
Matthew Kobach -- VP of Marketing at Slice on Pizza ... - YouTube
Jul 27 · twitter.com
Matthew Kobach on X: "My career thus far: • Masters • PhD dropout ...
Nov 4 · OneZero
The Social Media Managers Are Not Okay - OneZero - OneZero
Sep 22 · Built In
Is Transparency the Next Big Thing in Marketing? Matthew Kobach Thinks So. - Built In

Related Questions

What makes Slice different from other food delivery apps?
How did Matt's experience at the NYSE influence his marketing strategies?
What are some of the biggest challenges Matt faces in his role at Slice?
How does Matt measure the success of his marketing campaigns?
What advice does Matt give to aspiring marketers?
Matthew Kobach
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Location

Atlanta, Georgia, United States