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Matthew Kobach
Marketer | Investor | Advisor
Matthew Kobach is the Vice President of Marketing at Slice, a position he has held since July 2023.16 With a diverse background in marketing, digital media, and content management, Kobach has built a career that spans both leadership and teaching roles.1
Career Highlights
Education and Early Career::
- Obtained a Bachelor's Degree in Telecommunications and a Master's of Science in Mass Communication and Media Studies from Indiana University Bloomington.1
- Began his career as a PhD student and instructor at Indiana University Bloomington, teaching classes on media effects, storytelling, and social media.1
Professional Journey::
- Founded Social Research Strategies LLC and worked as a Social Media Analyst at Fizziology LLC.1
- Held positions at Intercontinental Exchange, including Manager of Digital Media and Social Media Manager.1
- Served as Digital Media and Content Manager at the New York Stock Exchange (NYSE), overseeing digital content and marketing campaigns.13
- Worked at Fast as VP of Marketing and later as Director of Content Marketing.1
- Briefly served as Chief Marketing Officer at Northbeam before joining Slice.1
Role at Slice
As VP of Marketing at Slice, Kobach focuses on:
- Differentiating Slice from other delivery platforms like Uber Eats and DoorDash.2
- Emphasizing the importance of understanding customers and products in marketing strategies.2
- Driving sales growth through metrics such as shop onboarding, orders per shop, and app downloads.2
- Fostering passion for Slice's mission among team members.2
Personal Brand and Insights
Kobach is known for:
- Building a strong personal brand on Twitter, where he shares marketing insights and career experiences.57
- Emphasizing the importance of understanding the 'why' behind marketing decisions.2
- Valuing clear and consistent messaging, especially in startup environments.3
Matthew Kobach's LinkedIn profile can be found under the username matthew-kobach-92a63178, where he shares professional updates and insights.46
Highlights
Yesterday · twitter
We’re so back https://t.co/S6koj2GnJo
Oct 3 · twitter
Went with a hoodie from @tracksmith. I'll report back when my wife returns it.
Sep 5 · podcast.youshouldtalkto.com
Matthew Kobach - VP of Marketing at Slice, on Pizza, Passion, and ...
Sep 5 · youtube.com
Matthew Kobach -- VP of Marketing at Slice on Pizza ... - YouTube
Jul 27 · twitter.com
Matthew Kobach on X: "My career thus far: • Masters • PhD dropout ...
Nov 4 · OneZero
The Social Media Managers Are Not Okay - OneZero - OneZero
Sep 22 · Built In
Is Transparency the Next Big Thing in Marketing? Matthew Kobach Thinks So. - Built In