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Matthew Kobach
Marketer | Investor | Advisor
Matthew Kobach is the Vice President of Marketing at Slice, a position he has held since July 2023.16 With a diverse background in marketing, digital media, and content management, Kobach has built a career that spans both leadership and teaching roles.1
Career Highlights
Education and Early Career::
- Obtained a Bachelor's Degree in Telecommunications and a Master's of Science in Mass Communication and Media Studies from Indiana University Bloomington.1
- Began his career as a PhD student and instructor at Indiana University Bloomington, teaching classes on media effects, storytelling, and social media.1
Professional Journey::
- Founded Social Research Strategies LLC and worked as a Social Media Analyst at Fizziology LLC.1
- Held positions at Intercontinental Exchange, including Manager of Digital Media and Social Media Manager.1
- Served as Digital Media and Content Manager at the New York Stock Exchange (NYSE), overseeing digital content and marketing campaigns.13
- Worked at Fast as VP of Marketing and later as Director of Content Marketing.1
- Briefly served as Chief Marketing Officer at Northbeam before joining Slice.1
Role at Slice
As VP of Marketing at Slice, Kobach focuses on:
- Differentiating Slice from other delivery platforms like Uber Eats and DoorDash.2
- Emphasizing the importance of understanding customers and products in marketing strategies.2
- Driving sales growth through metrics such as shop onboarding, orders per shop, and app downloads.2
- Fostering passion for Slice's mission among team members.2
Personal Brand and Insights
Kobach is known for:
- Building a strong personal brand on Twitter, where he shares marketing insights and career experiences.57
- Emphasizing the importance of understanding the 'why' behind marketing decisions.2
- Valuing clear and consistent messaging, especially in startup environments.3
Matthew Kobach's LinkedIn profile can be found under the username matthew-kobach-92a63178, where he shares professional updates and insights.46
Highlights
ESPN’s NBA ratings are down 28% this season. And the NBA Finals ratings are down ~50% over the last decade.
If you were the commissioner, what changes would you make to increase viewership? https://t.co/mwlqlXozrY
I've been with my now wife for over 10 years.
I can't recall seeing one targeted ad for gifts for her around her birthday, our anniversary, or Christmas. You'd think I'd be getting at least some jewelry ads around this time of year.