Jen Searle

Jen Searle is a Digital and Content Strategist and Freelance Copywriter, currently self-employed since August 2005. Based in Cape Town, South Africa, she has extensive experience in content creation across various sectors, including consumer, custom, and business-to-business markets. Her expertise encompasses digital analytics, which she leverages to inform content strategies that effectively market brands.1

Professional Background

• Senior Director of Creative Studios Marketing at 2U: In this role, she oversaw all content for marketing purposes, focusing on driving organic growth and improving brand awareness.
• Content Manager at GetSmarter (a 2U brand): Here, she managed content strategy and led a team to create effective marketing content, ensuring alignment with best practices in digital marketing.1

Key Achievements

• Successfully launched two e-commerce platforms for The Foschini Group.
• Developed integrated marketing strategies that significantly enhanced conversion rates.
• Contributed regularly to various publications like Glamour and iFashion from 2005 to 2013.1

Jen Searle's career reflects a strong commitment to leveraging digital strategies to enhance brand visibility and engagement.