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    Matt Baldwin

    Associate Director of Social Media - Northwestern University's Kellogg School of Management

    Matthew Joseph Baldwin is a digital communications expert with over eight years of marketing experience in various agency and in-house settings.

    His expertise lies in digital strategy, campaign planning, social media ad buying, and social media listening/analytics.

    Matthew has worked with a diverse range of clients, including major CPG brands, healthcare, corporate, and higher education sectors.

    He holds a B.A. in Psychology from Roosevelt University and pursued further studies in Psychology at the University of Illinois Urbana-Champaign.

    Matthew has held key positions such as Associate Director of Social Media at Northwestern University's Kellogg School of Management and Gameday Social Media Content Correspondent at the National Football League (NFL).

    His previous roles include Senior Account Supervisor at Cramer-Krasselt, Digital Manager at Golin, Associate at Stephanie Krol Public Relations, and Account Manager at The Sanford Organization.