Matthew C. Doherty

Matthew C. Doherty is the Chief Executive Officer for North America at EXTE, an ad tech platform that focuses on innovative media solutions and digital advertising strategies. He joined EXTE as part of the company's expansion into the North American market, which is a strategic move as they aim to enhance their presence in the U.S. and Canada.13

Professional Background:: Before his appointment at EXTE, Doherty served as Senior Vice President of Sales at Teads, where he played a significant role in scaling the business over nearly six years. His career spans over 16 years in the digital advertising industry, during which he has held leadership roles at notable companies such as Adobe and TubeMogul. He is also a co-founder of the Silicon Alley Foundation and Alchemy Media Partners, showcasing his entrepreneurial spirit.124

Vision and Strategy:: Doherty is enthusiastic about leveraging generative AI and predictive optimization to redefine digital advertising. He emphasizes a client-centric approach, focusing on developing bespoke solutions that address specific market needs. His leadership style is characterized by agility and decisiveness, reflecting his belief that the fast-paced nature of the industry requires quick adaptation and innovation.123

Education:: He graduated magna cum laude from the S.I. Newhouse School of Public Communications at Syracuse University, earning a Bachelor of Science degree with a minor in Marketing.4

Doherty's extensive experience and strategic vision position him as a key player in transforming EXTE's operations in North America and advancing its impact on the digital advertising landscape.