Mike Rosen

Mike Rosen is the Chief Revenue Officer (CRO) and Executive Vice President at National CineMedia (NCM), a leading cinema advertising platform in the U.S. He has been instrumental in enhancing the company's advertising strategies and expanding its marketplace capabilities.

Professional Background

• Current Role: As CRO, Rosen focuses on driving revenue growth by offering advertisers targeted solutions across various demographics and media channels. He has emphasized the importance of programmatic advertising, allowing for more precise targeting of audiences based on specific criteria such as demographics and geographic locations.12
• Previous Experience: Before joining NCM, he served as Senior Vice President of East Coast Sales, where he worked to connect brands with movie audiences. His career spans several years in the media industry, primarily on the agency side.45

Education

Mike Rosen holds a degree from Fordham University School of Law, which contributes to his strategic approach in the advertising sector.3

Contributions to NCM

Under his leadership, NCM has introduced innovative offerings that include guarantees on business outcomes for advertisers. This approach aims to enhance accountability and effectiveness in cinema advertising, making it more appealing to a broader range of advertisers.1

Rosen's efforts have positioned NCM as a significant player in the evolving landscape of digital and cinema advertising, focusing on delivering measurable results for clients.25