Michael Sadicario

Michael Sadicario is the Managing Director for North America at Equativ (formerly Smart), an ad tech company.13 He has extensive experience in the digital advertising and media industry, with a career spanning various leadership roles:

1. Current role: Managing Director, North America at Equativ (since October 2021)1
2. Previous positions:
   • VP Head of Demand at Smart
   • Co-Founder at Finalist Corporation (acquired by Uncubed)
   • Advisor at Wave, Grid North, and CastPlus
   • Chief Revenue Officer at Karma
   • Vice President of Sales/Head of Revenue at OZY
   • Chief Revenue Officer at Storyful (acquired by News Corp)
   • Various roles at Bloomberg, including Head of Digital Advertising Sales

Education:

• Bachelor of Science (BS) in Entrepreneurship and Emerging Enterprises from Syracuse University - Martin J. Whitman School of Management (1999-2003)1

Michael is active in the ad tech industry, frequently commenting on trends and attending major events like Cannes Lions International Festival of Creativity and CES.45 He shares insights on LinkedIn about ad tech deals, M&A activities, and industry developments.2 His expertise spans areas such as programmatic advertising, media, and digital marketing.6