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Matthew Benner
Partner and CMO at Chief Outsiders
Matthew Benner is a Partner and Chief Marketing Officer (CMO) at Chief Outsiders, based in Houston, Texas.12 With over 25 years of experience in general management and marketing, Benner has established a consistent track record of success in various industries.3
Professional Background
Benner specializes in helping new and growing B2B and B2C businesses increase market valuation and grow volume and profits above expectations.1 His expertise includes:
- International retail and commercial branding strategy
- Marketing campaigns that deliver best-in-class brand strength and recognition
- Innovative strategic problem-solving
- Customer insight
- Cross-functional execution
- Organizational development
Industry Experience
Matthew Benner has worked with companies across multiple sectors, including:
- Financial services
- Internet hosting
- Telecommunications
- Retail
- Energy
- Technology
- Manufacturing
- Consumer goods
Notable Achievements
Benner has a proven track record of delivering results for his clients:
- Increased a financial services business's average revenue per sale by 150% while lowering the cost per sale by 60% in under six months.1
- Boosted monthly sales volume by over 40% and lowered cost per sale by almost 80% for an Internet hosting business.1
- Increased contribution margin by 85% and customer likelihood to purchase by nearly 40% at a retail energy company.1
Previous Experience
Before joining Chief Outsiders, Matthew Benner held several senior positions in notable companies:
- Senior Vice President at The Planet
- Senior Vice President of Retail at Reliant Energy
- Director of Marketing/CMO at Barclays Bank, PLC
- Senior Vice President at Fidelity Investments
- Vice President at AT&T Consumer & Small Business
- Category Manager at Kraft Foods
- Brand Management at Procter & Gamble1
Education
Matthew Benner holds a BSE in Chemical and Nuclear Engineering from Princeton University.12
At Chief Outsiders, Benner continues to leverage his vast experience to help companies overcome complex business challenges and drive growth.