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Matt Liao
Commercial Lead, CMO, Head of Marketing, Marketing Executive,
Matt Liao is a seasoned marketing professional with over 20 years of experience in Asia, particularly in the Chinese market. His expertise spans various sectors including Hospitality & Destination Marketing, Luxury Retail Integrated Marketing, Shopping Malls Marketing Operations, Health & Beauty Product Distribution, and Hypermarket Marketing Management.
Matt has a strong belief in maximizing the impact of marketing efforts and has successfully managed businesses of different scales while maintaining a keen commercial acumen.
His key strengths lie in developing integrated marketing strategies aligned with business goals, driven by consumer insights and engaging content. He excels at utilizing the latest digital tools to enhance brand engagement and customer experiences.
Matt Liao holds an MBA in International Business from The Hong Kong University of Science and Technology and a BA in Sociology from National Taipei University.
His notable professional positions include Head of Group - China Marketing at Shangri-La Hotels and Resorts, Head of China Marketing at Value Retail China, Head of Group Marketing & Communications at CapitaMalls Asia Ltd, Head of Sales & Marketing at Mannings, Dairy Farm China, and Senior Director of Marketing at Walmart.
