Jennie Kaylie

Jennie Averbook Kaylie is a seasoned professional who excels at transforming insights into meaningful experiences across various industries such as tourism, retail, and spirits brands globally.

With a strong background in brand strategy, integrated marketing, and innovation, Jennie has led brand and innovation strategy at esteemed organizations like Wayfair, PwC, and Beam.

She holds an MBA in Entrepreneurship, Marketing, and Strategy from Northwestern University - Kellogg School of Management, and a B.S. in Commerce and B.A. in Drama from the University of Virginia.

Jennie's expertise includes brand strategy & positioning, integrated marketing and channel strategy, innovation strategy, concepting and new product development, digital strategy, design thinking, workshop design and facilitation, consumer insights, megatrend, and competitive analysis.

Throughout her career, she has held roles such as Head of Integrated Marketing, Innovation Leader, Manager of Brand & Innovation Strategy, Senior Brand Strategist, and more at reputable companies like Wayfair, PwC, Beam, and Edelman.

Jennie Averbook Kaylie's passion lies in bridging the gap between the digital and physical worlds to deliver exceptional experiences that empower individuals in their work and leisure, providing them with capabilities beyond their expectations.