Mary Alice McMorrow

Mary Alice McMorrow is a marketing executive with a focus on innovation and brand management, currently serving as the Strategic Engagement Lead at AFWERX.1 She has a diverse background that spans both global consumer packaged goods (CPG) businesses and early-stage startups.

Education and Expertise

McMorrow holds an MBA from the University of Virginia's Darden Graduate School of Business Administration.14 Her areas of expertise include:

• Marketing strategy
• Innovation
• Brand management
• Voice technology

Professional Experience

At AFWERX, McMorrow is involved in initiatives related to the Space Force and the broader space industry.2 Her role likely involves fostering innovation and strategic partnerships within the aerospace and defense sectors.

Thought Leadership

McMorrow has demonstrated thought leadership in emerging technologies, particularly in voice technology and its applications for brands:

• In 2020, she shared insights about the Space Force and related industries.2
• She has written about the readiness of voice technology for brand adoption, noting her early discovery of emerging voice technologies in March 2017.3
• McMorrow has advocated for brands to develop voice strategies, emphasizing the importance of this technology for marketing.5

Her LinkedIn profile (username: maryalicemcmorrow) serves as a platform for sharing her professional experiences and insights in marketing, innovation, and emerging technologies within the context of her work at AFWERX and previous roles.123