Marleen Siers

Marleen Siers is a dynamic professional with a rich background in marketing and project management across various industries including food, beverages, financial services, travel, unions, and architecture.

She excels in connecting data with creativity, showcasing a problem-solving mindset, and serves as a bridge between different marketing disciplines, often in roles like project manager, online strategist, and brand manager.

Marleen believes in the essential elements of successful marketing campaigns and strategies such as clear goals, market knowledge, audience insight, creative campaign execution, and a well-rounded mix of marketing tools.

She emphasizes the importance of integrating sales and operational efforts into marketing strategies for effective lead conversion and values metrics like marketing spend, gains, and sales revenue for measuring marketing effectiveness.

Passionate about B2B, B2C, and B2B2C dynamics, Marleen's expertise lies in marketing strategies, brand management, project management, quality assurance, and aligning sales, operations, and marketing efforts.

With a pragmatic and strategic approach, coupled with a creative and results-driven mentality, Marleen is a data-driven professional with a strong focus on achieving business objectives and fostering team collaboration.

Her educational background includes studies in Responsible Tourism and Online Marketing at Better Tourism Academy, as well as a Bachelor's degree in Leisure Management from Hogeschool Rotterdam.

Marleen Siers has held positions such as Brand & Digital Marketing Manager at Performance Department, Online Strategist & Brand Manager, Online Marketer, and Project Manager in various organizations notably including Kingfisher Tours Egypte and Better Places.

She has also contributed her skills in marketing, public relations, and event management through roles like Coördinator at Kota Lama Vrienden and Project Leader at Stichting K.A.L.M., demonstrating her versatility and proficiency across different domains.