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Mark Whitehead
Chief Executive Officer
Mark Whitehead is the Chief Executive Officer of twofour54, Abu Dhabi's media and entertainment hub. He was appointed to this position in July 2022, bringing with him nearly 30 years of experience in the international media industry. Prior to joining twofour54, Whitehead held significant roles at Viacom International Media Networks (VIMN), where he served as the Chief Executive for the Asia-Pacific region.145
Under Whitehead's leadership, twofour54 aims to enhance Abu Dhabi's status as a global media production center. He emphasizes the importance of developing large-scale studio facilities that can attract major film productions from Hollywood, Bollywood, and Europe to the region. This initiative includes plans for a new studio complex set to be completed by 2025, which will feature multiple soundstages and advanced production capabilities.236
Whitehead's vision for twofour54 involves not only supporting film and television production but also fostering growth in the broader media, entertainment, and gaming sectors within Abu Dhabi. His strategic approach focuses on creating a comprehensive infrastructure that includes office spaces, community hubs, and various production facilities.35
