Rubén Díez

Rubén Rufo Díez is a seasoned professional with five years of experience in digital marketing, specializing in consulting and strategic roles within communication and marketing consultancy firms and currently with a media agency.

His expertise lies in designing, planning, executing, and monitoring strategic digital marketing projects using Agile methodologies, with a holistic 360 multi-channel approach. His work encompasses Inbound Marketing, SEO, web projects, CRO, social media, e-commerce, and more.

Driven by results, Rubén believes in data-driven strategies as the cornerstone for achieving awareness and conversion objectives.

In addition to his professional roles, he is an Associate Professor at IE Business School, where he contributes to executive programs focusing on aligning customer experience with various digital techniques.

Rubén's educational background includes a Hands-On Salesforce Marketing Cloud Administration certification from ISDI, a Master's degree in Corporate and Institutional Communication from Universidad Carlos III de Madrid, and a Bachelor's degree in Journalism from the same university.

He has a rich organizational history, having served as a Marketing Coordinator at LaLiga Tech, Digital Marketing Manager at Havas Media Group, Digital Project Manager at Havas Media Group, Digital Marketing Consultant at LLYC, and in various communication roles at organizations like OmnicomPRGroup Iberia and infoLibre.es.