Mark Zurfluh

Mark Zurfluh is a seasoned professional with over 15 years of experience leading national brands across various industries like CPG, retail, and insurance.

His expertise lies in omnichannel marketing, strategic planning, media buying, data-driven personalization, and agile marketing.

Mark has a strong background in media and brand strategy development with a focus on traditional and digital media, managing national advertising budgets, and mentoring direct reports.

With a solid educational foundation that includes an MBA from the Wisconsin School of Business and a Bachelor of Science in Business from Edgewood College, Mark brings a wealth of knowledge to his roles.

His vast experience includes positions such as Sr. Director of Omnichannel Marketing at Keurig Dr Pepper Inc., Sr. Leader of Media & Digital Innovation at Kimberly-Clark, and various marketing and media management roles at companies like PetSmart, American Family Insurance, Cummins Filtration, and Famous Footwear.

Mark's skill set encompasses contract negotiations, agency management, budget forecasting, competitive analysis, digital ad fraud prevention, media planning, and the management of agency relationships and vendor performance.

He is proficient in traditional media as well as various digital media channels like SEM, display, mobile, social media, eCommerce, retail media, and programmatic advertising.

Mark's experience also includes roles in merchandising, integrated media, financial analysis, and sales audit, showcasing his versatility and adaptability across different functions within organizations.