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Allison Karr
Senior Manager, Integrated Media at The Hershey Company
Allie Karr Latimer is a seasoned consumer-focused marketing professional known for her expertise in delivering stellar results through brand and engagement digital-led omnichannel campaigns. She boasts a rich background in cross-functional leadership, data analysis, and managing substantial budgets for clients in various industries like CPG, tech, financial services, and insurance.
Allie holds an MBA specialized in Marketing from the UNC Kenan-Flagler Business School and a BBA from The George Washington University, where she received Beta Gamma Sigma Honors for both degrees. She also studied Business Administration and Italian at the Kent State Florence Business Program.
With an impressive career trajectory, Allie has held key positions such as Senior Manager, Integrated Media at The Hershey Company, Freelance Strategist at Episode Four, Director, Partner at Neo Media World, Director at Neo Media World, Associate Media Director at Neo@Ogilvy, Media Supervisor at Neo@Ogilvy, Media Planner at Neo@Ogilvy, Assistant Media Planner at Mindshare, Bureau of Public Affairs, S/SRGIA Intern at U.S. Department of State, Marketing Intern at BNK Infotech, Marketing Intern at Nutritionix LLC, and Director of Recruitment at Alpha Kappa Psi.
