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    Mark Yessin

    Retail Media, Performance Marketing, DTC Data Driven Strategy | Digital Transformation | Resp. AI Omni-Channel & Shopper Marketing, Brand Consumer Journey

    Mark Yessin is a seasoned professional with extensive experience in pioneering Global Digital Transformation & Change Management initiatives within major CPG brands, specializing in Retail Media, DTC & Digital Commerce, Brand Marketing, Programmatic, and Data-centric AdTech/MarTech.

    Mark excels in leading Media & Marketing Product Strategy, focusing on driving the implementation of unified, data-driven precision marketing strategies tied to omni-channel media activation and audience segmentation, utilizing 1P-2P-3P data inputs and allocation on the campaign level.

    With a strong passion for building and optimizing full-funnel omni-channel campaigns to enhance business outcomes, Mark leverages his expertise in data, analytics, measurement, ad platforms, retail media, and programmatic tech to achieve remarkable results and revenue growth.

    Mark has a proven track record of supporting high-profile CPG, food, snacking, and healthcare OTC brands in achieving revenue goals through strategic brand marketing and omni-channel data strategies. Brands he has worked with include Mucinex, Durex, KY, Enfamil, Neuriva, and Airborne.

    Throughout his career, Mark has been instrumental in envisioning and implementing GTM programmatic audience-driven strategies to provide a competitive edge for the brands he has worked with, enhancing segmentation, campaign relevancy, and performance.

    Mark's expertise extends to driving rapid DTC and E-Commerce growth and success by leveraging his customer-focused consultative approach and commercial acumen.

    In terms of education, Mark holds an MBA in Management, Finance, Marketing, Media Entrepreneurship & Communications Management from Fordham Gabelli School of Business. He also pursued Bachelor's degrees in Communication and Media Studies from S.I. Newhouse School of Public Communications at Syracuse University, and Communications Media from Syracuse University.

    Mark's professional journey includes roles at renowned organizations such as The Hain Celestial Group, Mars Wrigley Snacking, Reckitt, WPP, WideOrbit, Advance Digital, PointRoll, GLG, Extended Footprint, Phluant, Inc., CafeMedia, and Viacom, where he held senior leadership positions focusing on retail media, performance marketing, audience data strategy, programmatic tech, and digital consumer journey.

    His extensive experience as Senior Partner, Client Agency Group Account Planning Director, Programmatic & Data Strategy at WPP, Senior Director at WideOrbit, Head of Programmatic Client Account Strategy & Partnerships Lead at Advance Digital, and Strategic Advisor at GLG showcases his prowess and impact in the industry.

    Mark's commitment to excellence is evident through his previous roles such as Senior Manager at CafeMedia, Vice President at Phluant, Inc., and Agency Producer/Director at Young & Rubicam, where he contributed significantly to integrated digital and video media strategies, client services, platform solutions, and strategic partnerships.

    Overall, Mark Yessin is a dynamic professional with a wealth of experience in driving digital transformation, precision marketing, and data-driven strategies within the CPG industry, making him a valuable asset to any organization looking to enhance its media and marketing capabilities.

    Mark Yessin
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    Location

    Scotch Plains, New Jersey, United States