Mark Pybus

Mark Pybus is the Chief Executive Officer at Creative CX, a consultancy specializing in experimentation. He has held this position since April 2020, following a tenure as Chief Operating Officer at the same company from July 2019 to April 2020. Under his leadership, Creative CX aims to help organizations develop effective experimentation programs that enhance business outcomes and customer satisfaction. The firm focuses on fostering a culture of continuous improvement and innovation through experimentation, catering to organizations at various stages of maturity.12

Before joining Creative CX, Pybus held several significant roles, including Director at MADtech Consulting and VP of Solutions Consulting at Merkle EMEA. His extensive experience spans web analytics, database management, and digital strategy consulting, demonstrating a strong track record in delivering results across various sectors.13