Rachit Dayal

Rachit Dayal is a prominent figure in the digital marketing industry, particularly in the Asia Pacific region. He served as the Chief Marketing Officer for Asia Pacific at Merkle, a leading customer experience management (CXM) company.1

Professional Background

Rachit is known as Singapore's first Google certified advertising and analytics professional.2 His expertise lies in helping brands achieve their business goals through digital marketing strategies. Throughout his career, he has focused on assisting companies in leveraging digital platforms to connect with their target audiences effectively.

Career Highlights

Leadership at Merkle and Happy Marketer:: Rachit held the position of Chief Marketing Officer for Asia Pacific at Merkle. Prior to this role, he was associated with Happy Marketer, which was later acquired by Merkle and dentsu.3

Transition from Agency Life:: In November 2022, Rachit announced his departure from agency life, including his roles at Happy Marketer, Merkle, and dentsu.3 This marked a significant shift in his career trajectory.

Expertise and Skills

Rachit is recognized for his proficiency in:

• Content strategies and demand generation for B2B tech companies4
• Digital advertising and analytics
• Neuro-linguistic programming (NLP)
• Public speaking (Advanced Communicator in Toastmasters International)5

Educational Background

Rachit received his education from the National University of Singapore.2

Personal Brand

Rachit has cultivated a strong personal brand in the digital marketing space. He is known for sharing insights on content strategies, particularly focusing on how to effectively engage customers throughout their buying journey.1 His approach emphasizes creativity, experimentation, and adapting strategies to different markets and audience expectations.