Florida International University

Senior SEM Manager at HealthCare.com

Skills: Affiliate Marketing · Search · Onboarding · Account Management · Growth Hacking

QuoteStorm

Generation Manager

PPCDent LLC

Owner

FP Ventures LLC

Director of Digital Marketing

Increased revenue and expanded awareness by leading creative, data-driven marketing campaigns from concept through delivery. Created compelling copy for social media and digital marketing strategies, tracked KPIs, reported insights, and recommend changes to optimize campaign performance for clients. Worked collaboratively and with attention to detail to outperform campaign goals.
	Generated 2k to 20k high quality, targeted health insurance leads per day to drive sales for top health insurance advertisers
	Grew the company from $3M in annual revenue to over $70M while managing 20+ client accounts alongside a team
	Initiated the use of social media advertising and native advertising to maximize awareness and engagement
	Transitioned the lead and call buying platforms  from Cake and Invoca to Boberdoo to streamline workflows for efficiency
	Built out 50,000 keyword accounts within 2 hours through new MS Excel templates and automated bidding to save time
	Boosted policy sales from 30 to 4,000 each month while maintaining a 20% profit margin after acquiring Pivot Health
	Hired and trained new team members, and coached individuals on best practices for marketing and client relations

HealthCare.com

Senior SEM Manager

SEM Manager

Managing the traffic for the O&O properties for insurance and other financial products(HealthCare.com, HealthPlans.com, AutoInsurance.net, LifeInsurance.org, etc), through use of Adwords, Bing Ads, Boberdoo, Google Analytics, Marin, Facebook, Email, and Brokersweb Advertising.
Recruited initially as an intern, but was quickly promoted based off performance results. Consulted with clients to understand goals, and then created strategies to generate leads, drive conversions, and increase sales. Analyzed website performance, keyword search volumes, and search trends, and used insights to make changes as well as design UX flows. Balanced multiple projects effectively and built strong client relationships.  
	Managed up to 20 accounts and generated growth through paid media as well as website optimizations 
	Increased revenue from $5M to $20M after growing awareness for top domains and focusing on UX strategies
	Secured $500K in revenue for the top accounts in the first day of Open Enrollment through a targeted digital campaign
	Generated leads, clicks, and calls for health, auto, life, and small group insurance through search engine optimized content
	Analyzed digital and paid advertising campaigns, and used findings to make changes to optimize results


Integrating new and existing clients into the CRM system and troubleshooting their ping/post systems to facilitate real time transfers of highly targeted leads and calls. Additionally following up with the clients to ensure that lead quality is nothing if not top notch.

Coordinating with the Brokersweb PPC network and it's individual departments to ensure a streamlined and consistent high quality performance to the insurance carriers and agents.

Christopher Annis