Nathalie Baier

Nathalie Baier is a digital marketing professional currently working at Under Armour.1 She holds the position of Global Director, Digital Marketing with a focus on MarTech leadership and eCommerce.23

Professional Background

Nathalie Baier is an experienced practitioner in various aspects of digital marketing, including:

• eCommerce
• MarTech (Marketing Technology)
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)1

Her expertise extends to product management within the MarTech domain, as evidenced by her recent role as Sr. Product Manager for MarTech Planning and Enablement.2

Education

Nathalie Baier received her education from Bucknell University.1

Current Role and Responsibilities

At Under Armour, Nathalie's role encompasses:

• Global oversight of digital marketing initiatives
• Leadership in MarTech strategy and implementation
• Driving eCommerce growth through digital marketing efforts23

Her position likely involves developing and executing digital marketing strategies, managing marketing technology stacks, and ensuring alignment between marketing initiatives and eCommerce goals for Under Armour on a global scale.

Nathalie Baier's LinkedIn profile (username: nathaliebaier) serves as a professional platform where she shares insights and updates related to her work in digital marketing and MarTech.23