Mark Evans

Mark Evans is the founder of Marketing Spark, a consulting firm specializing in B2B SaaS marketing. With over 25 years of experience, he has a diverse background that includes roles as a technology journalist, startup co-founder, and marketing leader for venture capital-backed companies. His expertise lies in helping businesses refine their marketing strategies to drive engagement and sales.

Professional Background

• Founder of Marketing Spark: Established in December 2008, the firm focuses on assisting B2B and SaaS companies in developing clear brand positioning and effective marketing strategies. He offers services as a fractional Chief Marketing Officer (CMO) and strategic advisor, having worked with over 100 companies to enhance their marketing efforts.23

• Previous Roles: Before founding Marketing Spark, Evans held various positions including:

  • VP of Marketing at Daisy Intelligence Corporation: Managed marketing for a B2B SaaS company specializing in AI solutions for retailers and insurance firms.3
  • Director of Communications at Sysomos Inc.: Oversaw marketing and communications activities, including content creation and social media strategy.3

Podcast Host

Evans also hosts the Marketing Spark podcast, where he interviews industry experts and discusses key trends and challenges in B2B SaaS marketing. The podcast covers various topics, from brand positioning to the impact of AI on marketing strategies.14

Key Skills and Services

• Brand Positioning: Evans emphasizes the importance of clear messaging to differentiate brands in crowded markets. His approach often begins with crafting compelling narratives that resonate with target audiences.23

• Strategic Advisory: He provides hands-on support to companies looking to optimize their marketing processes, ensuring they have a solid foundation for growth.23

• Content Marketing: Evans advocates for effective content strategies that engage prospects and drive conversions, leveraging his journalistic background to tell compelling stories.24

Philosophy

Evans believes that effective marketing is rooted in authentic communication and strategic positioning. He often critiques the trend of relying solely on digital ads without a clear narrative, stressing that companies must articulate what makes them unique to stand out in competitive markets.45

In summary, Mark Evans is a seasoned marketing expert dedicated to helping B2B SaaS companies succeed through strategic insights and effective storytelling.