Bob Garcia

Bob Garcia is a seasoned professional with over 20 years of experience in SaaS, specializing in helping B2B and B2C companies achieve growth.

His expertise lies in marketing automation, analytics, optimization, mobile engagement, and customer data platforms, offering valuable insights and strategies in these areas.

Bob is dedicated to supporting early-stage founders by providing strategic positioning advice and acting as a fractional CMO to facilitate company scalability and expansion.

He offers a range of Go-To-Market services, including positioning consulting, trusted advisor services for technical CEOs, and fractional strategic marketing services to optimize resources.

His special projects cover various aspects such as market analysis, competitive differentiation, sales enablement programs, value pricing assessments, and GTM partner program strategies.

Bob's educational background includes a BA in Economics from the University of Michigan and studies in Business Administration and Management at the University of Vermont.

Throughout his career, Bob has held significant roles in various organizations, including Chief Marketing Officer at Align Software, Co-Founder at How to Pay for College, and Head of Product Marketing at Act-On Software, Inc., among others.