Marina Hotkova

Marina Hotkova is a skilled sales leader with over 13 years of experience in broadcast, digital, and NTR sales. With a Master's degree in Mass Communication/Media Studies from Madison University and a Bachelor's degree in TV production, Marina has worked in top 10 markets in Washington DC and San Francisco. She has a successful track record of budget achievement and revenue growth across all platforms including local, digital, developmental, and political.

Marina coaches hybrid sales teams and new business development sales teams, developing customized coaching strategies that help individuals clarify objectives and create clear pathways to success. Her responsibilities include creating and delivering ad solutions across Nexstar's range of products, reporting and communicating clearly to GM and DOS, projecting and forecasting revenue, P&L analysis, building clear strategies for revenue growth, providing excellent customer service to top business owners and agency decision-makers, and staying on top of industry news and product knowledge.

Marina has experience in utilizing WO, OSI, Matrix, MS office, Share builder, Rentrak, Nielsen, and more to perform her duties effectively. She has worked for TEGNA Media/PREMION OTT/CTV & Attribution specialist, KRON 4 TV, Nexstar Media Group, Inc., Tribune Broadcasting, and WJLA-TV in senior and account executive roles. She has also worked as a production assistant/news at Markiza - Slovakia (CME).