John Vilade

Professional Background

John Vilade is an accomplished media industry executive currently serving as the Head of Sales at PREMION, a division of TEGNA. With a proven track record in leading successful advertising strategies, John possesses extensive experience in Over-The-Top (OTT) Connected Television, digital video, programmatic advertising, and linear TV ad sales. His impressive career includes pivotal roles at industry giants such as NBC Universal, Hulu, CBS, Discovery Networks, and TRUSTX, where he has consistently driven revenue growth and developed innovative ad sales strategies aimed at maximizing client satisfaction and engagement.

As a leader, John is adept at managing large national and local sales teams, enabling them to achieve their goals while building robust relationships with advertising agencies and marketers across a diverse array of industries. His efforts have been essential in helping these stakeholders reach their target audiences through a combination of digital video, linear television, and display advertising. John’s collaborative approach and empowering leadership style have fostered environments that enable teams to thrive and innovate, contributing to the successful execution of complex sales initiatives.

Education and Achievements

John Vilade's educational background is rooted in a strong foundation from Baylor University, where he earned both his Bachelor of Arts (B.A.) and Master of Arts (M.A.). This academic background, combined with his wealth of industry experience, has equipped him with the necessary skills to navigate the rapidly evolving world of media and advertising.

His commitment to professional development is evidenced by his Six Sigma training, which emphasizes process improvement and operational efficiency. This expertise allows John to apply data-driven methodologies in his approach to sales and leadership, ensuring that his teams not only meet but exceed their targets.

Skills and Expertise

John is highly regarded for his industry expertise and client relationship management skills. He is known for his capacity to develop and maintain strong client relationships, which have been essential for driving sales success. Additionally, John is recognized for his public speaking abilities and sales training expertise, facilitating workshops and presentations that empower his teams and educate clients on effective advertising strategies.

Notable Contributions

Throughout his career, John has made significant contributions to the organizations he has worked with, developing comprehensive sales strategies that capitalize on emerging trends and technologies within the media space. His holistic understanding of the media landscape enables him to craft integrated advertising campaigns that resonate with a wide range of audiences. By leveraging his knowledge of both digital and traditional media, John has positioned his clients for success in an increasingly competitive marketplace.

Conclusion

Residing in Texas, John Vilade continues to lead by example in the media and advertising industry, inspiring his teams to strive for excellence and embrace innovation. His dedication to fostering a collaborative and efficient work environment, combined with his strong client-oriented approach, positions him as a highly respected leader in the media landscape. With an eye towards the future, John is committed to helping advertisers navigate the complexities of modern media and achieve their objectives, making him a valuable asset to the industry and a mentor to many aspiring professionals.