Maria Peevey

CEO, Entrepreneur, Strategic Advisor, & Brand Builder for Fast-Growing Consumer Brands * Direct to Consumer (DTC) * Brand Strategy * Strategic Vision * Creative Direction

Maria Peevey is a seasoned consumer brands executive and entrepreneur with over 20 years of experience in brand strategy, innovation, and scaling consumer brands.1 She currently serves as the Chief Marketing Officer at Arterra Pet Science.2

Career Highlights

Entrepreneurial Success: Maria has founded and led three consumer-based startups through acquisition: SimplyShe, SimplyShe Pet, and The Reset.1 Her most notable achievement was transforming SimplyShe Pet into a $60 million pet lifestyle brand, delivering a 5X return on shareholder investment.1

Brand Building: Throughout her career, Maria has created and scaled over 10 brands and private labels for both direct-to-consumer (DTC) and retail marketplaces, including major retailers like Target, QVC, Walmart, Petco, and Fred Segal.1

Industry Recognition: Her innovative approach to brand building has garnered attention from influential figures like Oprah Winfrey, resulting in multiple high-profile media appearances.1

Expertise

Maria's core strengths include:

Brand strategy and innovation
Direct-to-consumer (DTC) marketing
Creative direction
Strategic vision
Operational excellence

She specializes in identifying market white spaces and transforming traditional industries with data-led, digital-first business models tailored for modern consumers.1

Education

Maria holds a Bachelor's Degree in Environmental Science with a minor in Marketing from the University of California, San Diego.1

Current Role

As the Chief Marketing Officer at Arterra Pet Science, Maria is leveraging her extensive experience in the pet industry to lead the company's marketing efforts.2 3 Her appointment to this role demonstrates Arterra Pet Science's commitment to growth and innovation in the pet supplement market.4