Davide Mattucci

Davide Mattucci is currently the Vice President of Global Direct to Consumer (DTC) and Brand at prAna, a role he has held since December 2022. In this position, he is responsible for developing and executing prAna's global DTC strategy, which includes overseeing eCommerce, retail operations, catalog management, and customer service to enhance the consumer shopping experience .1

Professional Background

Before joining prAna, Mattucci served as the VP of Brand Marketing at Brixton from March 2019 to December 2022. His responsibilities included shaping brand perception and driving revenue growth through various channels, particularly focusing on direct-to-consumer strategies .1

Earlier in his career, he held significant roles at major companies:

• Senior Director at Fanatics (International) Ltd, where he led merchandising strategy and achieved notable sales growth.
• Director of Global Product Marketing at adidas, focusing on apparel and accessories for adidas Golf .1

Education

Mattucci earned a Bachelor of Arts in English from Loyola University Maryland .1

Skills and Expertise

He has expertise in brand strategy, digital marketing, eCommerce operations, and team leadership. His multilingual abilities in English and Italian further enhance his professional profile .1