Manuel Garcia-Garcia is a consumer researcher and brain scientist who has made significant contributions in the field of neuroscience, specifically its application to consumer behavior and insights. He holds a PhD in Cognitive Neuroscience from the University of Barcelona, where he was awarded the Extraordinary Graduate Award. Garcia-Garcia is currently the Global Lead of Neuroscience at Ipsos, a global market research firm, where he has spearheaded several impactful research projects, including on cross-platform and mobile advertising effectiveness.

Garcia-Garcia is also an accomplished academic, having developed and delivered the curriculum for the MBA course in consumer neuroscience at NYU Stern School of Business. He is the author of a neuroscience consumer research textbook published by MIT Press, which has earned him recognition and respect from his peers. He has also been an Adjunct Professor at IE Business School and NYU Stern School of Business.

Garcia-Garcia has extensive experience with a variety of research techniques, including tracking, focus groups, IDIs, ad testing, etc. spanning different business sectors such as CPG, media, finance, and healthcare. He has also developed expertise in coding with Matlab and R and has designed algorithms for 4D large dataset manipulation and machine learning. He is well-versed in qualitative and quantitative research, including multivariate analyses such as regression, cluster analysis, and factor analysis.

In summary, Manuel Garcia-Garcia is a highly accomplished consumer researcher and brain scientist who has contributed significantly to the field of neuroscience, specifically its application to consumer behavior and insights. He has spearheaded several impactful research projects at Ipsos and developed and delivered the curriculum for the MBA course in consumer neuroscience at NYU Stern School of Business. His expertise spans several research techniques and business sectors, making him a well-rounded professional in demand by several companies.