Mark Essery

Mark Essery is the Vice President of Market Understanding at Ipsos, a leading global market research company. He has held this position since July 2006, accumulating over 18 years of experience in the field. In his role, Essery focuses on understanding consumer behavior and market dynamics, particularly in relation to emerging trends such as electric vehicles (EVs) and their target markets.2

Prior to joining Ipsos, Essery worked as a Manager of Primary Research at Hachette Filipacchi Media, further enhancing his expertise in market analysis and consumer insights.2 His work at Ipsos has involved significant research initiatives, including studies on the adoption of electric vehicles, where he emphasizes the need for targeted marketing strategies to appeal to specific consumer segments.13

Essery's educational background includes studies at Fordham University and Framingham State University, contributing to his proficiency in market research methodologies and consumer psychology.4