Kerry Barringer

Kerry Barringer is an experienced customer insights professional currently serving as an Associate Director at Ipsos UK.1 With a background in both qualitative and quantitative research approaches, Barringer brings valuable expertise to her role in market research.1

Professional Experience

Barringer's career in market research includes previous positions at notable companies:

• Ipsos MORI
• GfK
• Facts International2

Her current role at Ipsos UK involves analyzing consumer behavior and market trends, particularly in the financial sector.

Areas of Expertise

Barringer specializes in several key areas:

Financial Services Analysis:: She has written about the impact of COVID-19 on consumers' personal financial situations and the potential long-term effects on financial behavior.7

Banking Industry Insights:: Barringer has analyzed the challenges traditional banks face in competing with more agile, newer banks.4

Consumer Attitudes:: Her work includes studying consumer attitudes towards financial technologies, such as contactless payment limits.3

Professional Contributions

As part of her role at Ipsos UK, Barringer contributes to industry publications and discussions:

• She has authored articles for the Ipsos Almanac, providing insights on financial behavior changes and market trends.56
• Barringer shares professional insights and engages with industry topics through her LinkedIn profile.3

Kerry Barringer's expertise in consumer insights, particularly in the financial sector, makes her a valuable asset to Ipsos UK and a respected voice in the market research industry.