Madura Chelliah

Madura Chelliah is a seasoned professional with 15 years of experience in market research and insights across various regions including Asia-Pacific, Middle East, and the United Kingdom, having worked on both Agency and Client sides.

She has a strong background in both Quantitative and Qualitative Methodologies encompassing various research areas such as Customer Experience, U&A Studies, Brand Equity, NPD Workshops, Concept & Product Testing, Mystery Shopping, DI's & FGD's.

Her research portfolio extends across diverse industries including Automotive, Telecommunication, Food & Beverage, Personal Care, Finance, and NGOs.

Madura Chelliah holds a Master of Business Administration (MBA) degree in Business/Commerce from the University of Colombo and a B.Bus degree in Marketing & Management from Edith Cowan University.

With a rich professional history, she has held key positions at renowned organizations like the United Nations as a Data Management and Results Monitoring/Reporting Specialist, MaritzCX as a Research Manager - Regional Project Lead, Nestle as a Specialist in Customer & Consumer Insights, and The Nielsen Company in various roles including Senior Executive and Project Manager in Consumer Research.