Jane Edwards

Jane Edwards is a seasoned professional in the market research industry, with a focus on understanding customer and brand experience metrics through mystery shopping, auditing, and customer loyalty solutions. With a career spanning over 16 years, Jane has worked with various organizations to design programs that deliver accountability, action, and performance improvement, ultimately driving increased revenue and bottom-line for her clients.

In addition to her passion for market research, Jane is also committed to promoting responsible environmental initiatives and recently co-founded Grove Carbon to support clients and organizations in becoming carbon neutral. Jane's research specialties include the retail, automotive, banking and finance, hospitality, healthcare, and technology sectors.

Jane holds a Bachelor's Degree in Economics and Politics from the University of Manchester in the United Kingdom. She has served in various leadership positions throughout her career, including roles as CEO & Founder of Grove Partnerships, SVP of Mystery Shopping and Auditing Consulting at Ipsos, and General Manager at IMS Health. Her personal goal is to make the world a better, sustainable place while enjoying the best shopping/dining/business experiences.