Madi Bachar

Madi Bachar is the Vice President of Global Sales at MGID, a global pioneer in native advertising.1 He brings over 12 years of experience in digital sales to his role, having worked across various regions including APAC, North America, and Europe.1

Professional Background

Before joining MGID, Bachar held several notable positions:

• B2B Sales and Business Development Advisor at MBdigital
• VP of Sales and Partnerships at Gamoshi, a programmatic advertising platform1

At Gamoshi, he was responsible for building marketing and sales strategies, as well as developing and implementing new revenue streams.1

Role at MGID

As VP of Global Sales at MGID, Bachar's responsibilities include:

• Managing and developing the company's effective selling strategy
• Continuing MGID's geographical expansion in key markets, including LATAM, APAC, and Western Europe1

Bachar is known for his expertise in delivering business results in both established and start-up environments.1 He is particularly focused on providing solutions for advertisers and publishers to address current and future industry challenges, such as the phasing out of third-party cookies.1

Industry Insights

Bachar is recognized for his insights into the advertising industry. He has shared his perspectives on significant developments, such as Google's decision to maintain third-party cookies.3 His approach to native advertising emphasizes the importance of delivering well-targeted and personalized promotional messages to users in a non-intrusive way, a strategy he refers to as "brandformance".2

Madi Bachar's LinkedIn username is madi-bachar-5b82452b, as mentioned in the query.