Maxwell Turner

Mack Turner, also known as Maxwell Turner, is a seasoned Market Research & Analytics Executive with extensive experience in the financial services industry, particularly at Bank of America.1 He is currently the President & Owner of Mack Turner Marketing Consulting and Insight, LLC, a company he founded in April 2020.1

Professional Background

Bank of America Career: Mack Turner had a long and successful career at Bank of America, spanning over 25 years:

• From July 2015 to March 2020, he served as the Global Insights and Marketing Research Executive.1
• Prior to that, he held the position of Head of Marketing Research for Global Product Innovation from December 2008 to July 2015.1
• He also worked as the Customer Experience Research Leader and Head of Marketing Research and Analytics for Global Investment Banking.1

Current Role: As the founder of Mack Turner Marketing Consulting and Insight, LLC, Mack helps CMOs achieve revenue growth goals by providing market research insights.1 His consultancy focuses on:

• Evolving marketing organization structures
• Driving product innovation processes
• Discovering differentiating competitive positions
• Creating actionable segmentation frameworks1

Expertise and Achievements

Mack Turner is known for his expertise in:

• Market research methodology, leveraging both qualitative and quantitative techniques2
• Customer experience design and measurement
• Brand positioning and marketing strategy
• Digital and mobile banking trends1

Throughout his career, he has:

• Won multiple Ogilvy Awards and a Clarabridge Research Innovation Award1
• Led groundbreaking research, including a 20-country survey that enabled the creation of an integrated global banking strategy1
• Influenced the development of pricing strategy optimization tools and accelerated product development through ideation and innovation platforms1

Education

Mack Turner holds an MBA in Marketing, Strategic Planning, and Finance from the University of South Carolina.