Eric Levy

Eric S. Levy is a proficient leader and insights professional well-versed in marketing, marketing research, and decision support.

Having an extensive background in leading client-side and supplier-side teams across various industries including financial services, tech, telecom, healthcare, utilities CPG, and entertainment, he excels in brand and advertising development, marketing research design, methods and analysis, organizational development, and strategic planning.

With a focus on both supplier- and client-side management, Eric has managed roles with significant P&L, budget, management, and client service responsibilities.

His marketing research capabilities encompass qualitative and quantitative methods, customer experience, loyalty, brand positioning, advertising tracking, consumer segmentation, concept development and testing, price sensitivity, as well as awareness and usage studies.

Eric holds a BS in Business Administration from Towson University and has studied Sociology, Political Science, Personnel, and Industrial Relations at the University of Maryland Baltimore County.

Throughout his career, Eric S. Levy has contributed his expertise to several organizations including Fundbox as Customer Insights and Research, Team Rubicon as Head of Research and Analytics, Dynata as VP of Global Research Science, Pallaver as Principal Consultant, GfK Custom Research LLC as SVP of Consulting in Financial Services, Maritz Research (now InMoment) as Vice President of Global Marketing, Arnold Worldwide as Brand Planner, and Universal Orlando Resort as Senior Director of Guest Insights, among others.

His professional journey includes senior roles at Bank of America as SVP of Market Position and at WB&A Marketing Research as SVP and Director of Project Management.