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Kellie Haynes
Consumer Insights Leader
Kellie Haynes is the Vice President and Manager of Customer Insights & Analytics Strategy at First Citizens Bank. Based in Raleigh, North Carolina, she is recognized as a Global Consumer Marketing and Insights Executive with extensive experience in developing and leading strategic processes and programs. Her expertise spans marketing, research and development, and consumer insights, showcasing her ability to drive impactful strategies within organizations.1
Haynes is skilled in building comprehensive marketing frameworks that enhance customer engagement and inform business decisions. Her professional background reflects a commitment to leveraging data analytics for improved customer experiences and business outcomes.1
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Experience
Most recently served as VP/Manager, Customer Insights & Analytics Strategy Manager at First Citizens Bank
Previous roles include Executive VP at BCC Research, Associate Director at The Clorox Company, and Senior Manager at Green Mountain Coffee Roasters
Education
BA in Chemistry and Psychology from University of Mississippi; MS in Food Science and Technology from Texas A&M University
Location
Raleigh, North Carolina, United States
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