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Luis Felipe Sanchez
Tech/fintech & Saas-focused executive. Proven product innovation, demand generation, profit & market share growth
Luis Felipe Sanchez is the Executive General Manager (SVP) of Global Partner Marketing at Xero, a role he began in August 2024. He is based in Mosman, New South Wales, Australia, and has over 25 years of experience in technology, fintech, financial services, and fast-moving consumer goods (FMCG) sectors.
Professional Background
Sanchez has held various leadership positions at Xero, including:
- General Manager, Practice Tools & CPO Special Projects (October 2023 - Present)
- Acting Executive General Manager, Accountants & Bookkeepers Division (April 2022 - September 2023)
- General Manager, Practice Tools (October 2021 - September 2023)
- General Manager, Partner Program (April 2021 - September 2021)
Before joining Xero, he worked at Dext as the Regional General Manager of Sales and Marketing for Asia-Pacific and held multiple roles at Intuit, including Director of Marketing for QuickBooks Australia and various leadership roles in the U.S. QuickBooks ProAdvisor Program.
Education
Sanchez holds a Bachelor of Arts in Economics from Harvard University and an MBA with Distinction in General Management from Harvard Business School. He is also a graduate of the Company Directors Course from the Australian Institute of Company Directors.
Languages
He is proficient in Spanish and has limited working proficiency in French.
Sanchez is recognized for his extensive expertise in business development and marketing, making significant contributions to the companies he has worked for throughout his career.123