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James Kessinger
Experienced Marketing Executive with Leadership Roles in B2B and SaaS Companies
James Kessinger is a seasoned marketing executive currently serving as the Group Vice President of Marketing at SolarWinds.1 Throughout his career, he has honed his skills as an operating business executive, focusing on driving demand, revenue growth, and customer experience (CX).2
Professional Background
Kessinger has a strong track record in various aspects of marketing:
- Corporate Marketing: He has extensive experience in corporate marketing strategies.5
- Product Marketing: His expertise extends to product marketing, helping companies effectively position and promote their offerings.5
- Services Marketing: Kessinger has also worked in services marketing, understanding the unique challenges of promoting intangible products.5
Current Role and Responsibilities
At SolarWinds, James Kessinger's role as Group VP of Marketing likely involves:
- Demand Generation: He is responsible for creating and implementing strategies to drive demand for SolarWinds' products and services.2
- Revenue Growth: A key focus of his position is to contribute to the company's revenue growth through effective marketing initiatives.2
- Customer Experience: Kessinger plays a crucial role in enhancing the overall customer experience, which is vital for customer retention and brand loyalty.2
Previous Experience
Before joining SolarWinds, James Kessinger held notable positions in other companies:
- CMO at Hushly: He served as the Chief Marketing Officer at Hushly for about five years, where he likely gained experience in creating digital experiences for customers from prospect to upsell.3
Education
Kessinger's educational background includes:
- Florida State University: He received his education from this institution, which likely contributed to his foundation in marketing and business.1
James Kessinger maintains an active presence on professional social media platforms, regularly sharing insights and updates about marketing trends and strategies.24 His LinkedIn profile (username: jamesbkessinger) serves as a primary source of information about his professional journey and current role at SolarWinds.
