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David Finkelstein
B2B Demand Generation, ABM, Strategic Marketing, and Marketing Ops. Director of Demand Generation at OneMagnify I Creating optimal customer experiences (CX) through digital transformation
David Finkelstein is an experienced marketing professional currently serving as the Director of Demand Generation at OneMagnify.12 With a strong background in web marketing and lead generation, he specializes in creating and scaling demand generation programs to produce quality opportunities for sales teams.1
Career Highlights
Throughout his career, David has held several notable positions:
OneMagnify:: Currently serving as Director of Demand Generation.12
BrightInsight:: Worked as Director of Demand Generation from November 2020 to July 2023. During his tenure, he:
- Consistently exceeded pipeline goals for 9 consecutive quarters
- Created over 349 opportunities across key accounts
- Generated over $125M in pipeline
- Launched a successful Account-Based Marketing (ABM) program1
CB Insights:: Served as Director of Account Based Marketing (ABM) and Demand Generation from 2017 to 2020.1
CTERA Networks:: Held the position of Head of Demand Generation & Growth Marketing Operations from 2015 to 2017.1
KEMP Technologies:: Worked as Head of WW Marketing from 2010 to 2015.1
Skills and Approach
David Finkelstein is known for:
- Scaling demand generation programs, exceeding goals 85% of the time
- Considering the sales team as his primary customer
- Excelling at executing creative solutions
- Building and managing teams that enjoy their work environment
- Staying calm under pressure
- Being proactive, creative, and collaborative1
Education and Certifications
David holds a Bachelor of Science in Business Administration, obtained between 1985 and 1989.3 He also holds a CPA certification from AICPA.1
David Finkelstein's approach to demand generation emphasizes teamwork, goal-oriented strategies, and a focus on producing quality opportunities for sales teams. His extensive experience across various companies in the tech and software industries has shaped his expertise in marketing, particularly in areas such as Account-Based Marketing and pipeline generation.