Luis Pedroza

Luis Pedroza is a seasoned professional with over 20 years of experience in brand management and marketing. He is the Co-Founder of Coffee & Water Lab, where he focuses on developing innovative products and strategies within the beverage industry. Pedroza has a strong background in reframing company perspectives to overcome challenges in product development and market entry, particularly in new countries.12

He holds an educational background from the University of Southern California - Marshall School of Business, which complements his extensive expertise in branding and marketing strategies.2 His LinkedIn profile, under the username brandninja, reflects his commitment to driving growth and value through effective brand management practices.2