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Will Spivey
Working with CEOs and CMOs on Marketing and Change Management
Will Spivey is a seasoned general manager, marketing executive, and entrepreneur with a deep-rooted passion for driving business growth and nurturing employees.
His forte lies in strategic problem-solving, fostering robust relationships, developing short and long-term growth strategies, assembling high-performing teams, and delivering tangible results.
With a comprehensive skill set that includes executive leadership, direct marketing, strategic planning, business development, data analysis, and brand positioning, Will excels in driving revenue growth and spearheading new initiatives.
He has a solid educational foundation with an MBA from Duke University's Fuqua School of Business and a BS/BA in Business Management and German from Berea College.
Will's professional journey includes roles such as President & Founder at Maxcom Creative Thinking, Senior Vice President of Marketing & Business Affairs at Winston Salem Industries for the Blind, President, Founder & Managing Partner at Maxim Direct & Trone, Inc., and Director at Targetbase.
His expertise spans across a wide range of areas including mergers and acquisitions, new company startups, consumer insights, P&L management, customer development, new product launches, pet products, CRM, advertising, digital marketing, social media, and public relations.
Will Spivey is a visionary leader who thrives on innovation, strategic collaborations, and fostering a culture of continuous growth and excellence.