Jennifer Houghton

Jennifer Houghton is an experienced marketing executive currently serving as the VP of Acquisition & Brand at Curology, a position she has held since February 2023.2 With over a decade of experience in beauty and wellness brand marketing, she has established herself as a results-driven leader in the industry.3

Career Progression at Curology

Jennifer's journey at Curology began in February 2021, where she has held several key positions:

• General Manager, Male Audience (February 2021 - June 2021)
• General Manager, New Markets (July 2021 - January 2022)
• VP of Brand (February 2022 - January 2023)
• VP of Acquisition & Brand (February 2023 - Present)2

Professional Background

Prior to joining Curology, Jennifer held significant roles in other companies:

• Director of Brand Marketing at Harvest Health & Recreation, Inc. (March 2019 - February 2021)
• Brand Manager at Johnson & Johnson, focusing on NEUTROGENA products (March 2015 - July 2016)
• Associate Brand Manager at Johnson & Johnson (September 2012 - February 2015)2

Education and Additional Roles

Jennifer's educational background includes:

• BA in American Studies and Economics from Stanford University
• MBA from the University of California, Berkeley1

Additionally, she serves as an Adjunct Professor of Marketing at the USC Annenberg School for Communication and Journalism since August 2021.2

Key Achievements

Throughout her career, Jennifer has demonstrated expertise in:

• Developing brand strategies and executing integrated marketing campaigns
• Leading product development and innovation
• Driving significant revenue growth and market share increases
• Managing high-performing teams and mentoring staff
• Creating successful partnerships with major retailers and brands23

Jennifer Houghton is known for her ability to translate consumer insights into successful marketing strategies, her leadership in digital marketing, and her track record of driving business growth across various brands and industries.