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    Luis Pardillo

    Co-Founder and CEO at Dreamfield.co

    Luis Pardillo is the Co-Founder and CEO of Dreamfield, a pioneering marketplace designed to help collegiate athletes profit from their Name, Image, and Likeness (NIL) rights. Under his leadership, Dreamfield has emerged as a significant player in the evolving landscape of collegiate athletics, particularly following the NCAA's decision to allow athletes to monetize their NIL starting July 1, 2021.

    Background and Career

    Before founding Dreamfield, Pardillo served as the Vice President of Operations at Ollie, a company focused on addressing housing affordability issues in urban areas like New York and Los Angeles. His transition into the world of collegiate athletics was driven by a recognition of the opportunities presented by new NIL legislation. Alongside co-founders Andrew Bledsoe and Aaron Marz, he established Dreamfield to guide athletes through the complexities of this new market.12

    Pardillo's approach to business is characterized by what he calls "compassionate capitalism," which emphasizes supporting underserved communities. Dreamfield operates on a model where it does not charge athletes directly; instead, it takes a 15% fee from businesses that engage with athletes through the platform. This model aims to protect athletes from exploitation and ensure they receive fair compensation for their engagements.12

    Dreamfield's Mission

    Dreamfield's primary goal is to facilitate connections between collegiate athletes and businesses looking to leverage their popularity for marketing purposes. The platform allows athletes to set their prices for various engagements—like meet-and-greet events or social media promotions—while ensuring that contracts are standardized to prevent unfair negotiations.12 This focus on compliance and fairness is particularly important given that many student-athletes lack the resources for legal representation or agent support.1

    Personal Life and Education

    Luis Pardillo holds a Bachelor of Science degree in Hospitality Administration/Management. He is based in Orlando, Florida, where Dreamfield is headquartered.3 His diverse professional background spans real estate, technology, and operations management, which has equipped him with a unique perspective on both business development and athlete advocacy.

    In summary, Luis Pardillo is not only a leader in the burgeoning NIL marketplace but also an advocate for equitable treatment of collegiate athletes as they navigate this new era in sports.

    Highlights

    Jul 1 · tallahassee.com
    Florida company ready to help college athletes profit off NIL
    Florida company ready to help college athletes profit off NIL

    Related Questions

    What inspired Luis Pardillo to transition from rent-burdened cities to collegiate athletics?
    How does Dreamfield ensure compliance and protect college athletes' interests?
    What are some notable partnerships Dreamfield has established so far?
    How does Dreamfield's fee structure work for businesses and athletes?
    What challenges has Luis Pardillo faced in the NIL marketplace?
    Luis Pardillo
    Luis Pardillo, photo 1
    Luis Pardillo, photo 2
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    Location

    Orlando, Florida, United States