Bill Jula

Bill Jula is the CEO and Co-Founder of Postgame, LLC, a company that operates in the Name, Image, and Likeness (NIL) space for college athletes. Based on his LinkedIn activity, Bill Jula is actively involved in various aspects of the NIL industry and sports marketing.

Professional Activities

NIL Campaigns:: Bill Jula frequently shares updates about Postgame's NIL campaigns and partnerships. He has mentioned working on campaigns that he considers among his favorites, highlighting the effort put in by his team, athletes, and videographers.3

Brand Collaborations:: Postgame, under Bill Jula's leadership, has collaborated with major brands in the sports and lifestyle sectors. Some notable partnerships include:

• McDonald's: Working with the 2024 National Champion South Carolina Women's Basketball team4
• PSD Underwear: Delivering cost-efficient content for the brand6
• HEYDUDE: Promoting collegiate licensed footwear during the ACC Baseball Tournament7

Event Presence:: Bill Jula attends significant sporting events, such as the College Football Playoff National Championship, where he engages in various activities related to his business.2

Company Leadership

As CEO and Co-Founder, Bill Jula expresses pride in his team at Postgame, LLC. He frequently refers to them as "the best team in the NIL game"45, indicating his confidence in the company's capabilities and performance in the NIL industry.

Marketing Approach

Bill Jula demonstrates awareness of different marketing strategies for NIL:

• He notes that teasers on LinkedIn are effective for B2B communication but less so for reaching players directly.1
• He shares case studies of Postgame's work, highlighting the company's success in delivering efficient content for brands.6

Bill Jula's LinkedIn profile suggests he is a hands-on leader in the NIL and sports marketing industry, actively involved in campaigns, partnerships, and promoting his company's achievements in the evolving landscape of college athlete endorsements.