Louise Lønborg Rustrup

Innovation Insights Manager - UX - Design Research & Thinking - Strategic Business Directions - Foresights -
Summary
Louise Lønborg Rustrup is a skilled professional with over 9 years of experience driving consumer-led innovation projects and translating consumer insights into business opportunities, working in global, European, and local markets.
She is a passionate and strategic design research expert, able to disruptively strategize and innovate within product creation and brand development, using qualitative research and effective design methods to challenge and transform businesses and processes.
Louise is a catalyst for change and improvement, known for her positive enthusiasm, building trustful relations, and driving common goals in organizations.
Highly energetic about pushing innovation and strategic boundaries to maintain top positioning of brands, products, and services, she is consumer-centric and committed to making consumer knowledge actionable to facilitate new ways of thinking.
Driven by creation and results, Louise is a structured individual balancing strategic and spontaneous elements, analytical and creative aspects, and seriousness with humor in her approach.
Her watchwords include consumer needs and behavior, foresighting and trends, design thinking, strategic business opportunities, service design, UX, value propositions, stakeholder management, graphic facilitation, visual communication, and project management.
Louise's educational background includes studies in Mathematical student at Vejen Gymnasium, BSc in Engineering - Industrial Design at Aalborg University, Master Thesis in collaboration with Alexandra Institute on Service design, strategic design, and User-driven innovation at Aalborg University, and MSc in Engineering - Industrial Design, Service design, Strategic design, and User-driven innovation at Aalborg Universitet.
Throughout her career, Louise has held prominent roles such as Innovation Insights Manager and formerly Senior Insight Designer at LEGO Group, Research and Innovation Professional at Alexandra Instituttet, and design consultant and intern at DN Group Aps.