Lillian Smith

Senior Director, Consumer Insights @ Peloton - Ex Blue Apron, Interbrand
Summary
Lillian Smith is an accomplished consumer insights and user research executive, adept at utilizing qualitative and quantitative research methodologies to provide valuable insights to companies for addressing critical business inquiries.
With a background in brand marketing, product marketing, UX, business intelligence, and corporate strategy, Lillian excels in aiding companies in comprehending their customer base and facilitating well-informed decision-making processes.
Educationally, Lillian pursued a Bachelor of Arts (BA) degree from Mount Holyoke College, honing her skills and knowledge in the field.
She has held various notable positions throughout her career, such as Senior Director of Global Consumer Insights & Strategy and Director of Global Consumer Insights & Strategy at Peloton Interactive, demonstrating her expertise and leadership in the industry.
Prior to her tenure at Peloton Interactive, Lillian enriched her professional experience as a Senior Manager and Manager of Customer Insights at Blue Apron, fostering her understanding of consumer behavior and preferences.
Moreover, she contributed to InterbrandHealth as a Research Manager and Research Analyst, showcasing her versatility in different research roles within the organization.
Lillian's passion for sharing knowledge extended to her role as a Guest Lecturer at Mount Holyoke College in the Department of Anthropology, underscoring her commitment to education and mentorship.
With a robust background in the healthcare sector, Lillian also served as an Assistant Program Coordinator at Gynuity Health Projects and held various roles at The Food Bank of Western Massachusetts, including Agency Relations Program Coordinator and Associate.
Her research capabilities were further highlighted during her time as a Research Assistant for the Provider Controlled Contraceptives Study at UMass Amherst School of Public Health & Health Sciences, showcasing her dedication to academic and research-driven initiatives.