Louisa Frome

Louisa Frome is an influential marketing executive known for building purpose-driven brands and leading high-performing teams to achieve outstanding commercial results.

With a background in strategic marketing, Louisa has advised CEOs, executives, and business owners on elevating their businesses through innovation, disruption, and accelerated growth in unique ways.

During her tenure as General Manager - W.A. at Step Change, a strategic marketing firm, Louisa demonstrated expertise in developing innovative strategies and solutions for a diverse range of clients, contributing to the success of well-known Australian brands.

Louisa's skills as a full stack marketer encompass business and marketing strategy, product development, integrated campaign planning and execution, audience segmentation for actionable insights, brand development, advertising, and digital marketing, including CX and UX-focused website development.

Her diverse sector expertise spans resources (mining, oil & gas), technology, construction/engineering, pharmaceutical/healthcare, retail, and manufacturing.

As the Director and Founder of two creative business strategy and marketing agencies in Sydney and Perth, as well as the Founder and Director of a digital production hub in Sydney, Louisa played a pivotal role in servicing major Australian banks nationwide.

Her educational background includes a Bachelor of Commerce with a major in Marketing/Marketing Management from Curtin University and a Bachelor of Arts in Psychology from The University of Queensland.

Throughout her career, Louisa has held key roles such as Manager of Marketing & Insights, A/Manager of Strategy & Marketing, and Strategic Marketing Manager at Horizon Power, showcasing her ability to drive marketing initiatives and strategic direction.

Furthermore, her previous positions as National Marketing Director and Founder at Bluefly Creative Marketing, as well as Business Development Manager/Creative Director at SPG Creative, demonstrate her versatility and leadership in the marketing industry.

Louisa's reputation as a motivational leader is underscored by her track record of cultivating high-performing teams and fostering long-term client relationships founded on trust and value.