Amanda Teder

Amanda Teder is the Executive Vice President (EVP) of Marketing at Generac Power Systems, a role she has held since November 2022.1 As EVP Marketing, she is responsible for driving profitable growth through brand building, data and digital strategies, and e-commerce initiatives.1

Career Highlights

Current Role at Generac: Amanda is leading marketing efforts at Generac as the company expands its focus from generators to becoming a leader in energy technology.1 Her responsibilities include:

• Developing go-to-market strategies and plans
• Optimizing e-commerce and omni-channel marketing
• Implementing digital marketing transformation
• Developing analytics roadmaps for improved decision-making
• Transforming business operations and reporting

Previous Experience: Before joining Generac, Amanda's career included:

• Marketing Executive and Senior Consultant at Simpactful (2021-2022)1
• Various roles at Procter & Gamble (P&G), including:
  • Brand Manager for Olay North America
  • Brand Manager for Febreze
  • Assistant Brand Manager for Tide innovation1

Achievements

Throughout her career, Amanda has demonstrated success in:

• Driving significant sales growth on platforms like Amazon.com
• Developing consumer-led innovation plans
• Reinventing communication models to boost awareness
• Leading commercial strategies for major brands like Olay and Febreze
• Launching successful product innovations

Education and Location

Amanda is based in the Greenville-Spartanburg-Anderson area of South Carolina.1 While her specific educational background is not mentioned in the provided information, her LinkedIn profile indicates that she has received education relevant to her executive marketing role.