Amanda Teder

Amanda Teder is a proficient marketing leader with extensive experience in managing multi-billion dollar P&Ls and leading teams of over 100 individuals.

Her key strengths lie in setting ambitious visions to foster profitable growth, crafting consumer insight-based marketing strategies, and devising digital and e-commerce plans.

Passionate about cultivating women's leadership success, Amanda has developed programs aimed at retaining and advancing women within organizations.

In her career highlights, she spearheaded the transformation of Oral-B electric toothbrushes at P&G, driving $200+ million in profitable sales and achieving a significant share growth of 5 points through robust retail, innovation, and marketing strategies.

Amanda's expertise also includes revamping Oral-B communications, resulting in a 15% annual sales growth by adopting a fresh messaging and media approach and fueling substantial digital and e-commerce expansion, positioning Oral Care as the second-largest e-commerce entity at P&G.

Furthermore, she guided 60 participants in P&G's gender diversity leadership development initiative, focusing on retaining and promoting senior women in the company.

Amanda's skill set encompasses leadership, brand management, consumer understanding, P&L management, strategic planning, general management, brand building, digital marketing, e-commerce, high growth strategies, customer-centric approaches, innovation, relationship building, and team leadership.

Her educational background includes an MBA in Entrepreneurship, Strategy, and Marketing from The University of Chicago Booth School of Business, and a Bachelor of Science in Management from Purdue University.

Amanda Teder currently serves as the VP of Marketing for North America at Michelin.